VIRYANET ANNOUNCES NEW VP MARKETING;
ED KRUFKA TO FOCUS ON NEW MARKETING METHODS
Southborough, MA - June 25, 2008 - ViryaNet Limited (OTC BB: VRYAF.OB), a leading provider of software applications that automate business processes for field service management, today announced the promotion of Edward Krufka to the position of VP Marketing. Reporting to Jeff Oskin, chief operating officer, Mr. Krufka will oversee all aspects of the Company's brand marketing, product marketing initiatives, lead-generation activities, and external communications. In addition, Mr. Krufka
will continue to lead ViryaNet's customer advisory boards.
Mr. Krufka possesses a wealth of expertise in high-technology product marketing and marketing programs. He has held various positions at ViryaNet for the past four years, including his most recent as vice president and solutions partner. Prior to working at ViryaNet, Mr. Krufka was VP product and marketing at Tampa-based Utility Partners (UP), a provider of technology software solutions to the utility industry. UP was acquired by ViryaNet in 2004. Over the course of a 26-year professional
history, Krufka has guided organizations toward success. During this period, he has quantified customer needs, payback, buying behavior, and perceptions to furnish corporate direction; defined, refined, and launched new products; developed competitive analysis, pricing, and positioning; established distribution channels; and guided engineering toward developing products that delivered value.
Mr. Krufka also intends to transition ViryaNet to "modern marketing" by launching multiple blogs, starting podcasting, incorporating social bookmarking into press releases, initiating pay-per-click marketing, performing search engine optimization (SEO), and launching new marketing initiatives on a world wide basis.
"We are confident that Ed will help propel our company to new heights," commented Jeff Oskin, chief operating officer of ViryaNet. "His experience developing business, coupled with his high energy, provides a winning combination for executing an effective marketing plan."
About ViryaNet
ViryaNet provides packaged industry solutions that intelligently guide, automate, and optimize both simple and complex field service work, resulting in operational excellence. ViryaNet's solutions specialize in the functions of scheduling and dispatching resources and enabling mobile field communication. Embedding industry best practices and utilizing a powerful workflow engine, web architecture, and visibility suite, the ViryaNet solutions allow companies to outperform their competition,
better the customer experience, improve financial performance, and address regulatory compliance. ViryaNet possesses a 20-year history in the field service space, a vast number of customers across a variety of industries, and strong partnerships with leading platform and system integration companies. Headquartered in Southborough, MA, ViryaNet enjoys a worldwide presence with offices and customers located in North America, Europe, and the Pacific Rim. For more information, visit
www.viryanet.com.
Safe Harbor Statement
Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: The statements contained in this press release that are not purely historical are forward-looking statements within the meaning of Section 21E of the Securities and Exchange Act of 1934, as amended, including statements regarding ViryaNet's expectations, beliefs, intentions, or strategies regarding the capabilities of its products, its relationships with its customers, its customer purchases, its future
operational plans and objectives including integration of other businesses, its future business prospects, its future financial performance, its future cash position, and its future prospects for profitability. All forward-looking statements included in this document are based upon information available to ViryaNet Ltd. as of the date hereof, and ViryaNet Ltd. assumes no obligation to update any such forward-looking statements. Forward-looking statements involve risks and uncertainties, which could
cause actual results to differ materially from those projected. These and other risks relating to ViryaNet's business include market acceptance of and demand for the Company's products, risks associated with a slow-down in the economy, risks associated with the financial condition of the company's customers, risks associated with competition and competitive pricing pressures, risks associated with increases in costs and operating expenses, risks in technology development and
commercialization, the risk of operating losses, risks in product development, risks associated with international sales, and other risks that are set forth in ViryaNet's Form 20-F, dated August 29, 2007, and the other reports filed from time to time with the Securities and Exchange Commission. Reported results should not be considered an indication of future performance. You should not place undue reliance on these forward-looking statements, which speak only as the date hereof. ViryaNet
disclaims any obligation to publicly update or revise any such forward-looking statements to reflect any change in our expectations or in events, conditions, or circumstances on which any such statements may be based, or that may affect the likelihood that actual results will differ from those set forth in the forward-looking statements.
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